Sales boost sends bright signal to industry
24 April 2015
Rattlerow reports a continued increase in breeding stock sales and significant growth during the past year
Rattlerow’s sales figures for 2014 show an increase of almost 8% in AI dose volumes and an impressive 53% increase in gilt sales.
A number of new developments have helped to underpin these results. The establishment of a high-health 1000-sow Rattlerow owned nucleus/multiplication operation in the north of Scotland and the take over of another AI stud located in Aberdeenshire, have been important additions to the company’s breeding programme.
South of the border, the creation of two new multiplication sites, totalling 1200 sows, has helped to consolidate success and put the family-based business on a very strong footing going forward.
Robert Lawson, joint managing director of Rattlerow Farms said the opportunities that the company has grasped and put into action during the past year means the business is now a major player in UK’s pig breeding sector.
The recently released figures also indicate that the average cost per gilt has fallen due to Rattlerow’s pricing policy, which follows an industry-recognised formula, SPP, the DAPP replacement.
Pleasing results all round
Mr Lawson, said the figures were extremely pleasing from both a business and industry perspective. Not only do they show how successful Rattlerow stock continues to be on commercial farms, but that the industry is also still investing in the future of their herds.
“It is very easy for farmers to look at the value they receive for a cull sow, and measure that against the cost of a gilt, but it is vital that producers keep their herd parity profile in good shape with a regular influx of new maiden gilts for them to achieve sustainable production performance in the longer term,” he explained.
And with recent price falls now predicted to be reaching their lowest points, Rattlerow believes the key challenge for the UK industry going forward will be to build on the performance improvements that have been made during the past few years. It is looking forward to working with producers to help them achieve greater efficiency and hopefully a more profitable and secure future.
“Our staff are a vital element of our business and clearly a significant factor in our continuing success and development.”
Mr Lawson also paid tribute to Rattlerow’s dedicated and committed workforce and said the business was fortunate to have such highly skilled, hardworking people that were prepared to muck in and get the job done.
“Our staff are a vital element of our business and clearly a significant factor in our continuing success and development,” he added.