After spending most of his working life within the pig industry Keith Poulson, sales manager for Rattlerow Farms has hung up his boots to enjoy some retirement time. For more than 15 years Keith has held a pivotal role within the Rattlerow team and has helped to build a well respected reputation for the company. He is well known within the industry for his knowledge, experience and his passion for British pig farming. He has always been prepared to be actively involved supporting the industry and became a regular attendee of the various marches, demonstrations and meeting during the difficult years.

“Keith understood the need to bring the plight of the industry and the British high welfare advantage to the forefront of retailer and public perception. He has always held an optimistic and positive attitude which has gained himself many friends within Rattlerow and amongst farmers, customers and other allied personnel. I am sure we will all miss such a wise voice and wish him the very best in his retirement,” said Robert Lawson, company MD.